Rodney Cox

MoneyTrax Partner, Rodney Cox is Founder & President of Ministry Insights International

Rodney Cox, one of the country’s emerging leaders in the strengths movement, is the author of such titles as Leading From Your Strengths (three-book series), Love and Money, Different By Design, The Discovery Kit and Incredible Creatures Adventure Kit (DVD Series), which have touched more than 325,000 church leaders, teams, couples and children worldwide. He founded Ministry Insights International in 2001 to bring personality assessment tools to the Christian market.

As a thriving manager for a major national tools supplier during the 1980s and 1990s, Rodney observed personality differences in his distributors who succeeded and those who did not. A friend who worked as a consultant introduced him to the use of behavioral assessments as a means to better screen potential franchise owners. Soon, Rodney moved into full-time consulting, working with employers to hire and retain employees based on their strengths. He routinely used world-class behavioral assessments developed by Target Training International (TTI) with his clients to achieve excellent results.

A special partnership led Rodney and TTI to develop an advanced internet delivery system for their assessments, which was patented in 2001. Rodney felt called to apply what he’d learned in the strengths-based movement to served Christians, noting devastation among churches with conflict, personality decisions, and hiring decisions gone awry in the local church. The patented profiling system, used so successfully for millions in the worldwide business community, is the foundation for what would become Ministry Insights’ strengths-based profiles.

Rodney repurposed the profiles for the Christian community and today leverages them to build unity in the church, ministries, Christian marriages, and families. Ministry Insights’ first and core profile, Leading From Your Strengths (LFYS), was introduced in 2001. Soon, the ministry developed additional profiles, books, trainings, and resources to help Christian organizations and individuals build strong leaders, teams, marriages, and families.

Today, Rodney serves as president of Ministry Insights. A prominent, gregarious speaker and a man after God’s own heart, Rodney is universally characterized by friends, colleagues, and clients as one of the most insightful men in the strengths movement. He and his wife, Elizabeth, have been married since 1984 and live in Scottsdale, AZ. They have two grown daughters and one son-in-law.