Don Blanton

Don Blanton

President and Founder

Don Blanton graduated from Bryan College in Dayton, Tennessee where he met his wife Connie. He graduated with a BS degree in Biology and taught at Ben Lippen High School in Asheville, North Carolina from 1976 to 1985.

In 1987, Don began a career in the financial services industry as an insurance representative for Gilsbar Inc., a third party administrative firm in Covington, Louisiana. There he served the Louisiana Bar Association, Louisiana CPA society, Louisiana Dental Association and other similar professional groups in the south. It was during this time that he was struck by the fact that most of the educational information available on finances was written for the advisor, not for the client. In addition, it became evident that many of the companies who were hiring advisors, were also getting out of the business of training them. This fundamental shift introduced a climate in which financial services professionals became ever more focused on product, as opposed to process. While there was plenty of industry training available to the advisor which focused on various financial products, there was precious little training which focused primarily on providing education for the client about how any of those products actually worked.

So in 1994, Don founded MoneyTrax Inc., a company dedicated to training advisors in the financial services arena to improve their level of communication with clients, transfer a greater depth of knowledge on financial topics, and offer reliable guidance through the use of easy to understand conversations designed specifically to increase the financial knowledge of the client. Don brings a unique approach to an industry that is still primarily rooted in and focused on products. He offers a refreshing alternative to a constant search for better products which may potentially pay higher returns, but which often require more risk. Don counsels his clients that he has a greater opportunity to serve them by helping them to avoid unnecessary losses than he does by trying to help them to pick better investments that could potentially produce higher returns.

Don has worked to educate more than 20,000 financial advisors in his nearly 30-year career as president and founder of MoneyTrax Inc. and still maintains a successful personal practice as a financial advisor today.

Don has been married to his college sweetheart since 1977. He is the proud father of two wonderful children, James and Annah, and the proud grandfather of two amazing grandsons Aaron and Lucas.

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